Puma X The Minions | DFO Jindalee
Puma is no stranger to a strong brand collaboration, the most well known probably being Fenty Puma X by Rihanna, which boasts a line of shoes, clothes and accessories all of which sell out outrageously fast. For a long time, this collaboration reigned as the best Puma tie-up ever. Until now.
Introducing: Puma X The Minions.
A line of Puma X Minions footwear, apparel and accessories will drop this June, just ahead of the release of the new Despicable Me movie.
The collection is said to include a remake of some old favourites, including, the classic Suede in a tonal upper, featuring custom Minions graphic insoles and a special collaboration logo. The rest of the collection will also see fresh splashes of colour, new patterns and new goggles.
Gail Harrison, Illumination Entertainment’s Marketing and Branding President says:
“For the first time, Illumination has identified three Minions with a passion for design to interrupt Puma’s highly successful creative process. This all-new collection combines our favourite classic PUMA styles with an unorthodox measure of bananas, mishaps and more.”
Puma x Minions footwear, apparel and accessories for adults will drop on June 1, while a children’s line will launch on June 30.
We cannot wait to see this collection drop at DFO Jindalee!
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